Concept Care Solutions had very few private clients and big ambitions to grow in that space. Their website wasn’t built for private care enquiries, their visibility on Google was almost non-existent, and their social media lacked direction. Leads were limited, and when they did come in, they weren’t being properly tracked or managed.
We rebuilt the foundations. A new homecare-focused website was created, alongside a targeted SEO strategy focused on high-intent local searches. We introduced a CRM system to track and manage enquiries, giving full visibility on every lead. At the same time, we restructured social media and created content designed specifically for care seekers. We also refined their sales approach, introducing a clearer funnel and more commercially effective campaigns.
Private enquiries increased steadily, reaching a peak of 50 per month on a modest budget. The business began ranking in the top positions for key local care searches, creating a consistent flow of high-quality leads. Social channels grew with a more relevant audience, and performance became measurable across all activity. With stronger foundations in place, the business was also able to expand into Dubai, supported by targeted paid campaigns.
Category:
Software:
Service:
Client:
Date:
